Plast 2018: an exciting success
Plast 2018: an exciting success
Frilvam’s experience at Plast 2018, the international exhibition for the plastics and rubber industry, held from 29th May to 1st June at FieraMilano (Rho), ended with an exceptional response.
A particularly important event, because of its global importance, and because, during these events, the opportunities that are created with customers and suppliers are a decisive factor to keep the name of Frilvam among those of reference in a market increasingly global and competitive.
In addition, Plast 2018 has had a very special value for Frilvam, setting itself as the best opportunity to celebrate its 70th anniversary.
A company like ours, a leader in the field of masterbatches for over half a century, tried to ensure the right frame of mind on this anniversary, presenting itself at Plast 2018 with a restyling of its logo and a radically revisited identity that, from the feedback received, was very much appreciated. Moreover, the fair was the right occasion to present the renewed Frilvam products lines: the range of Prisma masterbatches (white/black, coloured, additives; bio and bopp), presented with a new and completely revised catalogue in terms of graphics and layout, was unanimously appreciated by customers and visitors, once again confirming the benchmarking role that Frilvam enjoys within the industry.
THE FIGURES
Data and curiosities of PLAST 2018: International Exhibition 2018 for the plastic and rubber industries.
1.503
exibitors present in Milan. Numbers that confirm the progress of the last years of this event. 57% were Italian, the remaining 43% came from foreign countries
63.000
visitors who passed through the turnstiles of Fiera Milano, a significant number that makes us understand how this festival is decidedly international: 21% came from Asia, 6% from North America and 5% from Africa
55.000
i metri quadri netti dell’esposizione Plast 2018. Una superficie molto grande che ha reso l’evento altamente performante e interessante per i tanti visitatori
1.503
exibitors present in Milan. Numbers that confirm the progress of the last years of this event. 57% were Italian, the remaining 43% came from foreign countries
63.000
visitors who passed through the turnstiles of Fiera Milano, a significant number that makes us understand how this festival is decidedly international: 21% came from Asia, 6% from North America and 5% from Africa
55.000
net square metres for the Plast 2018 fair. A very large surface area that made the event a high performance and interesting one for the many visitors
THE COMMENT
A few words are not enough to explain the days spent at PLAST 2018, but we will try.
” Blacks and white Prisma, additive Prisma, Bopp Prisma, Bio Prisma and coloured Prisma. When you came to see us at the stand we listed and showed the new logos of our renewed product range: the feedback we received was truly rewarding. In order not to grow old, despite the 70 years we have been in business, we need to know how to renew with style. We believe we succeeded in doing so and, if we are so convinced of this, it is also because of the positive response of our customers “
Frilvam staff
NEXT STOP: AGRICULTURAL FILM 2018
If you missed out on the great Plast 2018, we will have another chance to meet: you will find us at Agricultural Film 2018 to be held in Melia Castilla (Madrid) from 17th to 19th September 2018.